UI/UX Design
decormate.
A responsive web app that connects users to Interior Design Experts.
Role :
Role :
UX/UI Designer
UX/UI Designer
Industry :
Industry :
Online Consultation
Online Consultation
Client :
Client :
Personal Project
Personal Project
Project Duration :
Project Duration :
5 months
5 months
context
In the years following the pandemic, demand for interior design services grew as people sought to make their homes more comfortable and personalized. However, traditional design projects remained costly and complex, leaving space for more accessible and flexible solutions.
the idea
Decormate is a responsive web app that connects users with interior design experts through affordable online consultations, while also providing curated inspiration to guide their projects.
problem
| Professional interior design is often costly, time-consuming, and intimidating for everyday people who just want guidance to improve their living space.
Goals
| Make design expertise more accessible and affordable.
| Provide easy communication between users and experts.
| Inspire users by integrating curated design images and styles.
Research & Insights
I conducted user interviews and competitor analysis to explore behaviors, pain points, and inspiration sources in home design. Using affinity mapping to synthesize the data, I identified clear patterns and themes. This structured approach ensured the research captured user needs while providing a strong foundation for defining the app’s most valuable features.
Research & Insights
I conducted user interviews and competitor analysis to explore behaviors, pain points, and inspiration sources in home design. Using affinity mapping to synthesize the data, I identified clear patterns and themes. This structured approach ensured the research captured user needs while providing a strong foundation for defining the app’s most valuable features.
Research & Insights
I conducted user interviews and competitor analysis to explore behaviors, pain points, and inspiration sources in home design. Using affinity mapping to synthesize the data, I identified clear patterns and themes. This structured approach ensured the research captured user needs while providing a strong foundation for defining the app’s most valuable features.
Methods
| 6 user interviews
| Competitor analysis of Havenly, Modsy, and Pinterest
| Affinity mapping of insights
Findings
| Pinterest and Instagram are the main sources of inspiration.
| Comfort is the #1 priority when people think of interior design.
| Users want personalized projects that reflect their lifestyle and style preferences.
Insights
| An inspiration gallery will boost engagement and retention.
| Clear communication channels are critical to align goals with experts.
| Emphasis on design styles is important for users to feel understood.
Affinity mAPPING
| “Plants” and “comfort” emerged as key themes and should be emphasized as featured content categories.
| Personalization and curated guidance are highly valued; experts should have clear communication tools such as video, chat, and image/document sharing.
| Users often find inspiration on platforms like Pinterest but struggle to apply it; integrating with Pinterest could streamline this process and strengthen our expert-led service.
| Interior design relies on distinct styles; categorization must be well-structured yet fully customizable for users.
uSER jOURNEYs
mental models
uSER jOURNEYs
mental models
scenario
| The user wants to redesign her home but lacks time and expertise. She relies on our interior design app to quickly connect with an expert who understands her needs and aligns with her style.
Information Architecture
Card sorting
Information Architecture
Card sorting
Information
Architecture
Card sorting
| I conducted an Open Card Sorting study with seven participants using OptimalSort to explore how users naturally categorize content. The results highlighted clear patterns: items related to settings and general user information were consistently grouped together, while other content categories showed more varied organization.
| Based on these insights, I simplified the Search page to allow direct access to expert profiles, incorporating location and style filters for more efficient discovery. Additionally, I redesigned the Inspiration page to better represent mood boards and strengthen their connection to user profiles, improving the overall information architecture and navigational clarity.
Paper wireframes
Creating paper wireframes helped me to quickly translate research insights, user journeys, and information architecture into tangible layouts. This low-fidelity approach allowed me to efficiently test and refine flows and key elements, ensuring alignment with user needs and project goals.
Paper wireframes
Creating paper wireframes helped me to quickly translate research insights, user journeys, and information architecture into tangible layouts. This low-fidelity approach allowed me to efficiently test and refine flows and key elements, ensuring alignment with user needs and project goals.
Usability Tests
I conducted six moderated in-person usability tests to evaluate how participants interacted with the app and to uncover usability issues. Each session was carefully structured, with participants completing key tasks while their behavior and feedback were observed and recorded. This approach provided both qualitative and quantitative insights into how effectively the product met user needs.
Usability Tests
I conducted six moderated in-person usability tests to evaluate how participants interacted with the app and to uncover usability issues. Each session was carefully structured, with participants completing key tasks while their behavior and feedback were observed and recorded. This approach provided both qualitative and quantitative insights into how effectively the product met user needs.
User Story &
Task Flows
I conducted six moderated in-person usability tests to evaluate how participants interacted with the app and to uncover usability issues. Each session was carefully structured, with participants completing key tasks while their behavior and feedback were observed and recorded. This approach provided both qualitative and quantitative insights into how effectively the product met user needs.
| The findings were organized into four categories: observations, positive quotes, negative quotes, and errors. These insights were synthesized into digital post-it notes, making patterns and themes across sessions clear and actionable for the design process.
Design Evolution
gOING FROM lOW-FI TO HI-FI
Design Evolution
gOING FROM lOW-FI TO HI-FI
User Story &
Task Flows
gOING FROM lOW-FI TO HI-FI
Solution
Mobile
Solution
Mobile
Solution
Mobile
Solution
Desktop
Solution
Desktop
Solution
Desktop
UI/UX Design
decormate.
A responsive web app that connects users to Interior Design Experts.
Role :
Role :
UX/UI Designer
UX/UI Designer
Industry :
Industry :
Online Consultation
Online Consultation
Client :
Client :
Personal Project
Personal Project
Project Duration :
Project Duration :
5 months
5 months
context
In the years following the pandemic, demand for interior design services grew as people sought to make their homes more comfortable and personalized. However, traditional design projects remained costly and complex, leaving space for more accessible and flexible solutions.
the idea
Decormate is a responsive web app that connects users with interior design experts through affordable online consultations, while also providing curated inspiration to guide their projects.
problem
| Professional interior design is often costly, time-consuming, and intimidating for everyday people who just want guidance to improve their living space.
Goals
| Make design expertise more accessible and affordable.
| Provide easy communication between users and experts.
| Inspire users by integrating curated design images and styles.
Research & Insights
I conducted user interviews and competitor analysis to explore behaviors, pain points, and inspiration sources in home design. Using affinity mapping to synthesize the data, I identified clear patterns and themes. This structured approach ensured the research captured user needs while providing a strong foundation for defining the app’s most valuable features.
Research & Insights
I conducted user interviews and competitor analysis to explore behaviors, pain points, and inspiration sources in home design. Using affinity mapping to synthesize the data, I identified clear patterns and themes. This structured approach ensured the research captured user needs while providing a strong foundation for defining the app’s most valuable features.
Research & Insights
I conducted user interviews and competitor analysis to explore behaviors, pain points, and inspiration sources in home design. Using affinity mapping to synthesize the data, I identified clear patterns and themes. This structured approach ensured the research captured user needs while providing a strong foundation for defining the app’s most valuable features.
Methods
| 6 user interviews
| Competitor analysis of Havenly, Modsy, and Pinterest
| Affinity mapping of insights
Findings
| Pinterest and Instagram are the main sources of inspiration.
| Comfort is the #1 priority when people think of interior design.
| Users want personalized projects that reflect their lifestyle and style preferences.
Insights
| An inspiration gallery will boost engagement and retention.
| Clear communication channels are critical to align goals with experts.
| Emphasis on design styles is important for users to feel understood.
Affinity mAPPING
| “Plants” and “comfort” emerged as key themes and should be emphasized as featured content categories.
| Personalization and curated guidance are highly valued; experts should have clear communication tools such as video, chat, and image/document sharing.
| Users often find inspiration on platforms like Pinterest but struggle to apply it; integrating with Pinterest could streamline this process and strengthen our expert-led service.
| Interior design relies on distinct styles; categorization must be well-structured yet fully customizable for users.
uSER jOURNEYs
mental models
uSER jOURNEYs
mental models
scenario
| The user wants to redesign her home but lacks time and expertise. She relies on our interior design app to quickly connect with an expert who understands her needs and aligns with her style.
Information Architecture
Card sorting
Information Architecture
Card sorting
Information
Architecture
Card sorting
| I conducted an Open Card Sorting study with seven participants using OptimalSort to explore how users naturally categorize content. The results highlighted clear patterns: items related to settings and general user information were consistently grouped together, while other content categories showed more varied organization.
| Based on these insights, I simplified the Search page to allow direct access to expert profiles, incorporating location and style filters for more efficient discovery. Additionally, I redesigned the Inspiration page to better represent mood boards and strengthen their connection to user profiles, improving the overall information architecture and navigational clarity.
Paper wireframes
Creating paper wireframes helped me to quickly translate research insights, user journeys, and information architecture into tangible layouts. This low-fidelity approach allowed me to efficiently test and refine flows and key elements, ensuring alignment with user needs and project goals.
Paper wireframes
Creating paper wireframes helped me to quickly translate research insights, user journeys, and information architecture into tangible layouts. This low-fidelity approach allowed me to efficiently test and refine flows and key elements, ensuring alignment with user needs and project goals.
Usability Tests
I conducted six moderated in-person usability tests to evaluate how participants interacted with the app and to uncover usability issues. Each session was carefully structured, with participants completing key tasks while their behavior and feedback were observed and recorded. This approach provided both qualitative and quantitative insights into how effectively the product met user needs.
Usability Tests
I conducted six moderated in-person usability tests to evaluate how participants interacted with the app and to uncover usability issues. Each session was carefully structured, with participants completing key tasks while their behavior and feedback were observed and recorded. This approach provided both qualitative and quantitative insights into how effectively the product met user needs.
User Story &
Task Flows
I conducted six moderated in-person usability tests to evaluate how participants interacted with the app and to uncover usability issues. Each session was carefully structured, with participants completing key tasks while their behavior and feedback were observed and recorded. This approach provided both qualitative and quantitative insights into how effectively the product met user needs.
| The findings were organized into four categories: observations, positive quotes, negative quotes, and errors. These insights were synthesized into digital post-it notes, making patterns and themes across sessions clear and actionable for the design process.
Design Evolution
gOING FROM lOW-FI TO HI-FI
Design Evolution
gOING FROM lOW-FI TO HI-FI
User Story &
Task Flows
gOING FROM lOW-FI TO HI-FI
Solution
Mobile
Solution
Mobile
Solution
Mobile
Solution
Desktop
Solution
Desktop
Solution
Desktop
UI/UX Design
decormate.
A responsive web app that connects users to Interior Design Experts.
Role :
Role :
UX/UI Designer
UX/UI Designer
Industry :
Industry :
Online Consultation
Online Consultation
Client :
Client :
Personal Project
Personal Project
Project Duration :
Project Duration :
5 months
5 months
context
In the years following the pandemic, demand for interior design services grew as people sought to make their homes more comfortable and personalized. However, traditional design projects remained costly and complex, leaving space for more accessible and flexible solutions.
the idea
Decormate is a responsive web app that connects users with interior design experts through affordable online consultations, while also providing curated inspiration to guide their projects.
problem
| Professional interior design is often costly, time-consuming, and intimidating for everyday people who just want guidance to improve their living space.
Goals
| Make design expertise more accessible and affordable.
| Provide easy communication between users and experts.
| Inspire users by integrating curated design images and styles.
Research & Insights
I conducted user interviews and competitor analysis to explore behaviors, pain points, and inspiration sources in home design. Using affinity mapping to synthesize the data, I identified clear patterns and themes. This structured approach ensured the research captured user needs while providing a strong foundation for defining the app’s most valuable features.
Research & Insights
I conducted user interviews and competitor analysis to explore behaviors, pain points, and inspiration sources in home design. Using affinity mapping to synthesize the data, I identified clear patterns and themes. This structured approach ensured the research captured user needs while providing a strong foundation for defining the app’s most valuable features.
Research & Insights
I conducted user interviews and competitor analysis to explore behaviors, pain points, and inspiration sources in home design. Using affinity mapping to synthesize the data, I identified clear patterns and themes. This structured approach ensured the research captured user needs while providing a strong foundation for defining the app’s most valuable features.
Methods
| 6 user interviews
| Competitor analysis of Havenly, Modsy, and Pinterest
| Affinity mapping of insights
Findings
| Pinterest and Instagram are the main sources of inspiration.
| Comfort is the #1 priority when people think of interior design.
| Users want personalized projects that reflect their lifestyle and style preferences.
Insights
| An inspiration gallery will boost engagement and retention.
| Clear communication channels are critical to align goals with experts.
| Emphasis on design styles is important for users to feel understood.
Affinity mAPPING
| “Plants” and “comfort” emerged as key themes and should be emphasized as featured content categories.
| Personalization and curated guidance are highly valued; experts should have clear communication tools such as video, chat, and image/document sharing.
| Users often find inspiration on platforms like Pinterest but struggle to apply it; integrating with Pinterest could streamline this process and strengthen our expert-led service.
| Interior design relies on distinct styles; categorization must be well-structured yet fully customizable for users.
uSER jOURNEYs
mental models
uSER jOURNEYs
mental models
scenario
| The user wants to redesign her home but lacks time and expertise. She relies on our interior design app to quickly connect with an expert who understands her needs and aligns with her style.
Information Architecture
Card sorting
Information Architecture
Card sorting
Information
Architecture
Card sorting
| I conducted an Open Card Sorting study with seven participants using OptimalSort to explore how users naturally categorize content. The results highlighted clear patterns: items related to settings and general user information were consistently grouped together, while other content categories showed more varied organization.
| Based on these insights, I simplified the Search page to allow direct access to expert profiles, incorporating location and style filters for more efficient discovery. Additionally, I redesigned the Inspiration page to better represent mood boards and strengthen their connection to user profiles, improving the overall information architecture and navigational clarity.
Paper wireframes
Creating paper wireframes helped me to quickly translate research insights, user journeys, and information architecture into tangible layouts. This low-fidelity approach allowed me to efficiently test and refine flows and key elements, ensuring alignment with user needs and project goals.
Paper wireframes
Creating paper wireframes helped me to quickly translate research insights, user journeys, and information architecture into tangible layouts. This low-fidelity approach allowed me to efficiently test and refine flows and key elements, ensuring alignment with user needs and project goals.
Usability Tests
I conducted six moderated in-person usability tests to evaluate how participants interacted with the app and to uncover usability issues. Each session was carefully structured, with participants completing key tasks while their behavior and feedback were observed and recorded. This approach provided both qualitative and quantitative insights into how effectively the product met user needs.
Usability Tests
I conducted six moderated in-person usability tests to evaluate how participants interacted with the app and to uncover usability issues. Each session was carefully structured, with participants completing key tasks while their behavior and feedback were observed and recorded. This approach provided both qualitative and quantitative insights into how effectively the product met user needs.
User Story &
Task Flows
I conducted six moderated in-person usability tests to evaluate how participants interacted with the app and to uncover usability issues. Each session was carefully structured, with participants completing key tasks while their behavior and feedback were observed and recorded. This approach provided both qualitative and quantitative insights into how effectively the product met user needs.
| The findings were organized into four categories: observations, positive quotes, negative quotes, and errors. These insights were synthesized into digital post-it notes, making patterns and themes across sessions clear and actionable for the design process.
Design Evolution
gOING FROM lOW-FI TO HI-FI
Design Evolution
gOING FROM lOW-FI TO HI-FI
User Story &
Task Flows
gOING FROM lOW-FI TO HI-FI
Solution
Mobile
Solution
Mobile
Solution
Mobile
Solution
Desktop
Solution
Desktop
Solution
Desktop